In today’s competitive business world, a clear Unique Selling Proposition (USP) is essential for standing out and achieving sustainable success. BPN’s USP Seminar, led by Daniel Matter, experienced business coach, adviser, and head of BPN Georgia for the past 8 years, is designed to help entrepreneurs sharpen their positioning and communicate their business value with clarity and confidence.

This dynamic four-day seminar equips participants with the knowledge and tools to define, refine, and apply a strong USP that fuels growth and builds lasting customer relationships.

What You’ll Gain

Participants will explore:

✅ The role of a USP in business success and market differentiation

✅ Practical methods for identifying and articulating a compelling USP

✅ How to align your USP with customer needs and business strategy

✅ Tools for integrating your USP into marketing, sales, and operations

✅ Real-world examples and personalized coaching for immediate application

Whether you’re launching a new venture or scaling an established company, this seminar provides actionable insights and guidance to strengthen your positioning, increase customer loyalty, and drive sustainable growth.