The concept of coaching is becoming increasingly important around the world, and the profession of coach is now respected and in high demand. Every day, more people turn to coaches for guidance—whether to set clearer goals, make better decisions, or improve relationships in both business and personal life (Harvard Business Review).
Coaching, in its modern sense, began in England in the 1970s and is linked to Timothy Gallwey, a Harvard University professor and author of The Inner Game series. Gallwey introduced the idea that success begins with overcoming internal barriers. Once a person frees themselves from these inner obstacles, they can perform at their best and reach their full potential.
He also discovered that people often achieve better results when their coach is not a subject-matter expert but someone who helps them identify their own strengths, motivation, and solutions. This principle soon spread beyond sports into business and leadership—laying the foundation for what we now know as business coaching.
Why Business Coaching Matters
Today, many companies and business leaders work with professional coaches. Managers often meet regularly with a personal business coach to discuss strategic goals and challenges. Successful organisations also use coaching internally—leaders support their teams with the same empowering approach, helping employees unlock potential, build confidence, and find effective ways to solve problems.
People often seek coaching when they feel stuck or uncertain about their next steps. A coach doesn’t give direct answers, but instead helps clients see new perspectives through motivating, solution-focused conversations and targeted questions.
However, coaching isn’t only for those facing difficulties. It’s just as valuable for successful, stable companies with long-term goals—organisations that want to keep improving rather than resting on past success.
Coaching helps companies and individuals to:
- Recognise and strengthen their core advantages
- Improve weaknesses and develop new skills
- Unlock their full potential
- Discover solutions to challenges and conflicts
- Clarify their roles and responsibilities
- Embrace change positively
- Identify new opportunities and perspectives
- Become the best version of themselves
Effective coaching is action-oriented. Each session ends with a clear plan of steps the client will take to achieve their goals and measure progress over time.
The Goal of Business Coaching
The main objective of business coaching in Uganda is to help companies succeed – by overcoming obstacles, identifying new opportunities, and achieving sustainable growth.
A coach’s true success lies in helping clients develop the skills and confidence to continue thriving independently long after the coaching relationship ends.
“A good coach can take you to a place where you don’t need them anymore.”
— Andre Agassi
BPN Uganda’s Approach to Business Coaching
As part of its long-term programme, BPN Uganda provides business coaching alongside other services to entrepreneurs and professionals from various sectors.
The goal of BPN Uganda’s local and Swiss experts is to help clients reach their maximum potential. Each coaching session is tailored to the individual’s goals and needs, focusing on real opportunities and practical solutions rather than the problem itself.
This results-oriented approach enables clients to recognise their strengths, take meaningful action, and build lasting success.
Why Choose BPN Uganda for Business Coaching
- Tailored, one-to-one coaching sessions
- International expertise from Swiss and Ugandan professionals
- Focus on sustainable business growth
- Empowering, solution-based methods
- Proven results for entrepreneurs and SMEs in Uganda
Business Coaching – The future of your company.
Unlock your potential and achieve lasting growth with BPN Uganda, your trusted partner in business success.
Start Your Coaching Journey Today. Contact us here.
