Executive Business Administration Seminar

Trainer

Daniel Matter
3 days

Form & Goals

The seminar is entirely interactive with numerous individual and group works, video clips and current case studies from Switzerland and internationally.

Format

A three-day seminar enabling executives to shape a compelling company vision anchored in values and translate insights into practical, actionable business development that strengthens long-term direction and organisational impact.

Participants

Attendance is open to anyone.

Seminar files

Please register for this course below or log in to view the course files.

Next seminar date

16/06/2026 -

18/06/2026

From: 9:00 am
End: 5:00 pm

Register Now

Seminar: Executive Business Administration Seminar
Date: 16/06/2026

Content

You’re a professional or business owner who knows you need to sharpen your strategy, but there’s never enough time. The market moves fast. Competitors are everywhere. And you’re too busy putting out daily fires to step back and build a stronger foundation.

Our comprehensive Business Administration seminar provides the tools to overcome these hurdles. We address real problems businesses face in today’s competitive environment. This program stands out because it combines practical theory with real-world case studies. You will see how companies like Swatch used innovation to survive a major crisis and thrive.

Key Outcomes of the Business Administration Seminar;

  • Craft Your Elevator Speech: First, learn to spark interest in just 60 seconds. Identify the specific problems you solve and discover how to differentiate yourself from competitors. Consequently, you will know exactly how to lead customers toward purchasing.
  • Define Your Core Values: Next, reflect on the beliefs that drive your business. These philosophies shape your everyday decisions.
  • Solve Problems Constructively: Crises are normal in business. They bring threats but also chances for positive change. Through our case study, see how the Swiss watch industry invented the Swatch. This innovation helped them escape crisis and achieve significant growth.
  • Master Strategic Management: A shared vision unleashes undreamt-of energy within a team. It sets a standard employees strive to meet. Our seminar offers hands-on tips for forming this vision. Then, break it down into specific goals, strategies, and measurable actions.
  • Build a Strong Brand: Your company name is often the first thing customers encounter. Get practical tips for choosing the perfect name. Learn about logo design and creating a protected trademark.
  • Develop Your Assortment Strategy: Decide on product depth—how many variations to offer. Also consider breadth—how many different product types to include. Practical examples show you how.
  • Find Your Competitive Advantage: Understand what truly motivates your customers. Create real customer benefits. Craft a Unique Selling Proposition that makes your offerings compelling, even in crowded markets.
  • Present Your Business Plan: Finally, summarize your entire business in just seven minutes. Cover your core idea, business model, market situation, strategy, and finances. Introduce your business to peers and gain valuable feedback.

Don’t leave your company’s success to chance. Invest in a strategy that builds a lasting foundation.