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5 Steps to a Powerful Marketing Plan – How to Capture Attention and Convert Clients

Trainer

Daniel Matter
3 days

Form & Goals

The seminar is entirely interactive with numerous individual and group works, video clips and current case studies from Switzerland and internationally.

Format

Marketing is often seen as a luxury which is reserved to large companies that can afford a communications department, the services of an advertising agency, or even an in-house marketing specialist. Far from it! Having a marketing concept is indispensable for any company – regardless of its size, age or financial resources. In the three-day marketing basics seminar, Swiss experts use a variety of examples to illustrate you how to: 1. Recognize and expand your competitive advantages with a well-founded market, customer and competitor analysis; 2. Define a marketing strategy with long-term marketing goals; 3. Successfully position your offer on the market with an optimal marketing mix (product, price, place, promotion); 4. Plan and systematically evaluate marketing measures; 5. Create a marketing concept for your own business and convincingly present it to other seminar attendees.

Participants

This seminar is tailored towards dynamic entrepreneurs. Attendance is open to anyone.

Seminar files

Please register for this course below or log in to view the course files.

Next seminar date

10/02/2026 -

12/02/2026

From: 9:00 am
End: 5:00 pm

Register Now

Seminar: 5 Steps to a Powerful Marketing Plan – How to Capture Attention and Convert Clients
Date: 10/02/2026

Content

Marketing Strategy Seminar

In today’s increasingly competitive markets, a clear and structured marketing approach is essential for sustainable business success. This Marketing Strategy Seminar helps entrepreneurs and business leaders develop a practical, measurable, and customer-oriented marketing concept.

Led by Daniel Matter, experienced business coach and adviser with over eight years of experience within the BPN network, the seminar is built around BPN’s proven 5-Step Marketing Plan. As a result, participants gain clarity, structure, and practical tools they can apply immediately.

What to Expect

This Marketing Strategy Seminar follows a clear step-by-step framework. First, participants learn to understand marketing as an entrepreneurial mindset at the intersection of economics and psychology. Next, they analyze markets, customers, competitors, and the macro environment using proven models and tools.

Based on this foundation, participants define clear marketing goals and strategies. They then develop differentiation, growth, and competitive strategies aligned with their business objectives. Finally, they translate strategy into action through a focused marketing mix and measurable controlling.

What You’ll Gain

Participants will explore:

✅ How to apply BPN’s 5-Step Marketing Plan to their own business

✅ How to analyze markets, buyer personas, competitors, and market potential

✅ How to define target segments, positioning, and differentiation strategies

✅ How to design an effective marketing mix across product, price, place, and promotion

✅ How to plan budgets, prioritize actions, and balance acquisition and retention

✅ How to measure results using sales funnels and ROMI